100% Organic Cotton Clothing
Wearpact.com is the home of organic cotton clothing that’s sustainably-made. As Creative Director, Greer helped the brand move from its wholesale business to a lifestyle-driven direct to consumer brand, with sales growing from $9M to $14M annually. The formula included authentic photography that captured the texture, quality, and softness of Pact’s products, paired with their purpose : you need to know what’s in your clothing.
Creative Direction & Strategy
Greer worked alongside the merchandising and marketing teams to bring seasonal collection to market with creative storytelling that captured audiences, especially the “dark green” audience that cared deeply for sustainable practices in clothing manufacturing.
Photo & Video Production
Greer led seasonal photo and video productions, both in studio and on location, producing them in-house, while partnering with modeling studios, photo and wardrobe stylists. He scouted locations, booked venues, and obtained permits, as well as coordinating travel schedules for the production. His efforts led to successful shoots over 18 months, ultimately leading to starting Gravis to help other brands achieve these results
