A Cut Above Uniforms has been elevating the profession of pilots and servicemen and servicewomen since 2008. Their tailored options offer quality and value that boosts morale and satisfaction. Our work refined an existing brand to continue to maintain its position in the aviation industry while also providing the foundation for launching into other service verticals like Fire, Security, Technician and Corporate. Consistent in our approach is the drive to “elevate the position” through visuals, messaging and brand identity. A Cut Above is the trusted leader uniforms. We led the website redesign with a focus on shopping, product discovery and a mobile-friendly UX.